Strategic Consultant & Creator Economy Expert
I’m a strategic consultant, speaker, and creator marketing expert with over a decade of experience shaping influencer and brand partnership strategies for some of the world’s leading brands - including Amazon, LVMH, Unilever, P&G, Nestlé, and Diageo.
My career spans the full spectrum of the creator economy: from launching two of the UK’s first influencer tech platforms, to building and scaling MediaCom’s influencer division, to leading international creator strategy at Amazon across 26 global markets. With a rare blend of startup agility, agency leadership, and in-house expertise, I bring an unparalleled perspective to the influencer space.
Today, I work independently with brands, agencies, and creators to build smarter influencer strategies, elevate personal brands, and unlock high-impact, long-term partnerships. I also speak at global industry events and deliver workshops that help marketing teams stay ahead in a fast-evolving digital landscape.